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你觉得车企应该怎么样才能将明星代言的价值最大化？ 你印象深刻的车企明星代言有哪些？车企若想将明星代言价值最大化，首先要精准匹配明星与车型定位及目标受众，像杨紫代言奇瑞，其形象与奇瑞年轻化、时尚化定位契合。其次，不能仅靠官宣热搜，要有充足预算进行后续推广与联合营销，开展线上线下活动，如新车试驾体验等。还要借助明星热度，通过短视频、直播等形式融入真实用车场景，持续输出内容强化消费者印象。让人印象深刻的车企明星代言有易烊千玺代言宝马，引发粉丝关注与讨论；周迅、胡歌代言五菱，提升五菱品牌形象 ；梁朝伟代言阿维塔12，展现品牌高端质感。
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